PRINCIPALS
Swati Parasnis
Co-Founder, Strategist - New Value Creation
An innovation strategist by training, Swati is driven by a desire to help organizations discover new avenues of growth and value creation.
She believes that in an increasingly and rapidly disruptive world, strategic thinking needs to embrace change as a fundamental feature built in by design, rather than as an inevitable part of life.
She follows a structured approach to new value creation, using a mix of innovation methodology and a strong systemic insight-based approach that helps organizations develop strategy that is growth-focused rather than business-forward.
Her notable clients include Unilever Global (UK), Tata Global Beverages Ltd, Vodafone India, Arla Foods (Denmark), Arvind Mills Garment Group, and Aditya Birla Lifestyle & Retail.
Swati is an animal rights activist and has a social impact consultancy with the Ford Foundation, GIZ - Germany, and Sisters of St.Anne Institutions.
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She also has an MBA with Specialization in Marketing from the Symbiosis Institute at the University of Pune.
Sridharan Iyer
Co-Founder, Brand Architect
Sridharan's journey spans over 20 years in the field of Marketing and Advertising has been spent in training, participating and eventually leading in nurturing & creation of brand wealth. A believer in power of stepping into consumer shoes, bringing an understanding of cultural shifts and faith in first-hand interactions has enabled him to develop transformational strategies for multiple brands over the years.
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He has built ground up strategic frameworks for brands & integrated communication frameworks that enable sustainable, seamless & consistent activities across the board.
His notable clients include Godfrey Philips India, Cargil Foods, McCormick, Whirlpool, ITC John Players, Tata Docomo, and the Times of India.
Sridharan has an MBA with Specialization in Marketing from IBMR Pune University.
Sachin Shashi
Co-Founder, Digital Transformation Evangelist
Sachin is passionate about helping organization reach their potential and thrive on change. He believes great organizations are ambidextrous and have Dynamic Capabilities: on one hand organizations need to become mature in their processes to execute consistently on their core strengths in their existing products and services, on the other hand organizations need to constantly experiment, fail and innovate.
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Sachin brings a strategic, structured and step-by-step approach to uncover value in an organization.
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His Fortune 500 clients include Freddie Mac, FedEx, Sprint, J Walter Thompson, Kaiser Permanente, Franklin Templeton and others.
Sachin lives in San Francisco, California and Pune, India. He earned his Master of Business Administration degree from Columbia University with a focus on Finance and Master of Business Administration degree from UC Berkeley with a focus on Entrepreneurship.
